Facebook, Twitter, Instagram, Snapchat, Pinterest. These are the candy-colored social networks upon which brands are forced to build their empires. And swelling the ranks of marketing departments everywhere are social media managers, answering the clarion call of the 21st century, here to build the new empires their #brands so desperately crave. Hailed as technologically savvy, pop culturally relevant, and the saviors of customer acquisition, social media managers have a big job to do.

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